Sometimes I ask myself: Why are some people so slow, so without ideas, so offline?

After ten years of media crisis through social media – it all started with the first iPhone – most media consumption has shifted to the social web. 

Latest milestone. Cristiano Ronaldo now has over 250 million followers on Instagram – an absolute world record. This shows: Direct communication via one’s own social channels has long since overtaken established media channels and their editorial teams. But so what?